Before hitting grocery store shelves most of the fruits and veggies people eat travel a long way. Here at Sirna's they come from our fields directly into the market. Although our produce is fresh, this factor only plays a small role in the overall health benefits of buying from sustainable and organic farms. Many studies have shown that locally raised, natural produce is nutritionally superior than the produce you buy at the grocery store.
Taste tests have also proven that natural, local food is easier on the taste buds. Who said that healthy food always has to taste bad?
The reason behind the plants' taste and nutrients are mainly due to their ripening stage. It is also because they have to fend for themselves. When chemicals are administered to plants, they don't need to be as strong and can rely on the chemicals to do the work for them. When sprays are left out of the equation, our produce has to supply itself with more nutrients so it can grow. These nutrients are then picked and put on your plate. Most of the store bought produce is harvested too early and does not offer the same nutritional benefits as ripe produce.
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